A New York financial advisor, Gary D. Herwitz founded CoMetrics Partners, LLC in 2005. Gary Herwitz’s firm has since represented Marc Ecko Enterprises in its sale to Iconix Brand Group, Inc.
A company with vested interests in consumer brands ranging from Candie’s to Ed Hardy, Iconix Brand Group released a statement in May of 2013 announcing it holds 100 percent interest in IP Holdings Unlimited LLC (IPHU). IPHU owns Marc Ecko Cut & Sew, Ecko Unlimited, and other trademarked brands in the Marc Ecko Enterprises family. Iconix Brand Group controlled 51 percent interest prior to the transaction, which amounted to $45 million in cash. The agreement also voided a note payable to IPHU in the amount of $52 million.
Iconix Brand Group expressed excitement in growing Marc Ecko Cut & Sew and Ecko Unlimited’s appeal in the youth culture market. It will retain Marc Ecko Enterprises as the core apparel licensee for the lifestyle brands that sell products in retail stores worldwide.