Lifestyle Branding Increasing in Popularity with Rise of Social Media

garydherwitz,
Lifestyle Branding pic
Lifestyle Branding pic
Lifestyle Branding
Image: entrepreneur.com

Gary D. Herwitz, founder and managing partner of the New York-based management consulting firm CoMetrics Partners, LLC, specializes in strategic consulting services that help his clients grow their business. Gary Herwitz leverages his 30 years of consulting experience to identify new opportunities for business growth, such as the youth culture market and youth culture lifestyle brand.

Lifestyle branding, increasingly popular with the rise of social media, leverages consumers’ desire to purchase products that reflect or enhance their identity. Lifestyle brands attempt to embody group or cultural interests, says Sensient, a B2B fragrance and flavor supplier. Sensient says that lifestyle brands offer consumers both a means of self-expression and a reinforcement of personal identity.

Though lifestyle branding has been in use a number of years — Ralph Lauren is an early example – it has grown significantly to meet the needs of millennials, a generation born between 1980 and 2000 and commonly referred to as always connected, according to the online publication Search Engine Journal (SEJ). SEJ notes that millennials comprise a significant portion of U.S. consumers, and as of 2014, spent an estimated $600 billion and had about 21 percent of discretionary spending purchasing power.

SEJ says that although millennials, whose age range spans 20 years, are not a uniform group, they have one characteristic in common: their frequent use of technology. Millennials want to participate in a brand’s marketing, SEJ says, through online interactive experiences, such as creating their own content to share on YouTube and using social media to discuss issues tangential to product use.

SEJ says that millennials are a consumer force to be reckoned with, and suggests that businesses seeking to market to this demographic would be well served adopting strategies that, through online engagement, promote and support lifestyle brands.

Published by garydherwitz

Since 2005, veteran finance executive and management consultant Gary D. Herwitz has served as Managing Partner of New York-based CoMetrics Partners LLC, investing his work with more than 30 years of industry experience. As founder of CoMetrics Partners LLC, Gary D. Herwitz launched his business with an overall objective to provide middle-market companies with the finest in management consulting and other professional services. With an intimate understanding of business infrastructure, Gary D. Herwitz and his colleagues at CoMetrics Partners LLC help their clients achieve renewed success and compete in the global marketplace. Above all, Gary D. Herwitz and CoMetrics Partners LLC endeavor to maximize profitability, reduce operating costs, and improve supply chain management processes for each client, in diversified industries. Through CoMetrics Partners LLC, Gary D. Herwitz and his associates offer clients a multi-tiered management strategy, focusing on the key elements of visibility, global purchasing power, technology integration, and financial reporting. In this regard, Gary D. Herwitz and the knowledgeable professionals at CoMetrics Partners LLC work one-on-one with clients to determine the best possible course of action and devise a comprehensive plan to suit individual goals. Powered by a strategic partnership with a leading global logistics provider, Gary D. Herwitz and CoMetrics Partners LLC possess the tools and experience to fulfill the manifold needs of middle-market importers worldwide. Prior to the formation of CoMetrics Partners LLC, Gary D. Herwitz spent eight years as President of major accounting and professional services firm, Mahoney Cohen & Company, where he held oversight for all internal and external operations. A Beta Alpha Psi graduate of Syracuse University, Gary D. Herwitz holds a Bachelor of Science degree in both Accounting and Transportation and Distribution Management, Gary D. Herwitz lives and works in the greater New York metropolitan region.